Content making is about telling the story. By telling a story, we also connect each other’s mind to one point of view. Not just that, by content making, we also inspire others.
If you are writing and publishing content merely to improve your search engine rankings, you’re missing a great opportunity to connect with your core audience. Your content writing must be able to establish a connection with your readers/visitors. You can make connections and write magnetic content, by opening every piece of writing with an engaging story.
A great part of making content is getting across a piece of information which your reader knows little to nothing about. What many content creators tend to do here, in order to establish authority and trust, is end up slamming the audience with facts and statistics – so much so that the audience is left with more questions than they started with.
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