As the development of digital era is keep growing nowadays, it’s clearly affects all lines of business that exist. Including in the marketing. Not only the media, but marketing developments also arise in terms of creativity or follow the development of the digital world.
We all know that digital media has a great influence on marketers. Such as, social media, online advertising, websites, and everything is used by companies in order to introduce their brand and company profile. And this is all inseparable from the importance role of digital agencies.
In the past, many product brands used its flagship slogan, for example, number one detergent soap, anti-fat food, or the first tea drink. Back in the day, it was an effective method. But for now, the digital world is more critical consumers, they will not easily believe in the lures, even though it is true. Then what is the solution?
Well, it is a digital agency, in digital agencies there are digital marketing and others. One of the weapons is digital media, which they use very aggressively to grab public attention. Ease of communication, delivery of messages in two directions, delivery system that is directly on target.
Nowadays, consumers buys products not because the product is number one, but because the value of the brand is as same as the value of the consumer. And in the world of digital advertising and marketing strategy it is now more engagement. The point is getting the hearts of consumers. The concept is more approach, but digital approach because this is a digital era, and it can only be done by digital agencies.
Because of that, the role of digital agency is getting more and more important and certainly is increasingly needed by companies and business people who want to develop and do not want to be left behind by the ferocity of the digital era.