Logo Brand Identity Questionnaire

There are certain questions we like to ask a client prior to beginning the logo design process.

It is helps us to know what our client needs and expects from their finished logo/branding.

It also helps to clarify our client’s vision for their business branding.

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1 Contact Information

2 Business Information

3 Logo Detail

Company Nameyour full name

Your Nameyour full name

Emaila valid email

Phone

Mobile

Addressyour home / office

Postal code

Who are your direct competitors?more details

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How are you different than the competition? What is your unique selling position?more details

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How do you describe your company’s services and/or products?more details

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What is the exact wording you would like to appear in the logo? eg. McDonaldsmore details

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What was the idea behind the name? Where did it come from?more details

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What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?more details

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Summarise your above answer into 5 descriptive keywords. eg. masculine, brave, bold, modern, etc.more details

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Which logos do you like?more details

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What do you want your new logo to accomplish?more details

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What’s the main age range of your target customer base?more details

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Do you have any color preferences or existing brand colors?more details

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Do you have any fonts the designer should consider?more details

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Do you have a slogan, tagline, or motto? Does it need to be incorporated in the logo?more details

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Which brands inspire you?more details

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That’s all we need for now! Thanks for taking time to fill this in - we’ll be in touch with a quotation shortly.

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