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Logo Brand Identity Questionnaire

There are certain questions we like to ask a client prior to beginning the logo design process.

It is helps us to know what our client needs and expects from their finished logo/branding.

It also helps to clarify our client’s vision for their business branding.

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1 Contact Information
2 Business Information
3 Logo Detail



Company Nameyour full name
business
Your Nameyour full name
Phone
phone
Mobile
phone
Addressyour home / office
Postal code
Who are your direct competitors?more details
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How are you different than the competition? What is your unique selling position?more details
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How do you describe your company’s services and/or products?more details
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What is the exact wording you would like to appear in the logo? eg. McDonaldsmore details
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What was the idea behind the name? Where did it come from?more details
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What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?more details
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Summarise your above answer into 5 descriptive keywords. eg. masculine, brave, bold, modern, etc.more details
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Which logos do you like?more details
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What do you want your new logo to accomplish?more details
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What’s the main age range of your target customer base?more details
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Do you have any color preferences or existing brand colors?more details
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Do you have any fonts the designer should consider?more details
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Do you have a slogan, tagline, or motto? Does it need to be incorporated in the logo?more details
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Which brands inspire you?more details
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That’s all we need for now! Thanks for taking time to fill this in - we’ll be in touch with a quotation shortly.



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